1. Bold and well-defined simple typeface gives a timeless feel.
2. Colour theme inspired by the German flag.
3. Making a wordmark only (without having a separate icon) as a logo makes it more minimal.
4. The arrow passing from 'S' to '8' shows movement, advancement, speed and growth.
5. It can be used in a single color, hence can be easily applied/printed on all mediums.