Appeal: Needs to appeal to creative and engineering people who enjoy drawing parts in CAD and having them created via laser or water jet.
Substrates include metal, wood and plastics.

Differentiation: We are experienced makers & designers. We cut custom parts for customers from their designs without dinging them for minimum orders.
We focus on 2D machining (waterjet and laser cutting) and provide instant quotes and ordering.
Many of our competitors are shops in China putting out mediocre work with no customer service, or they are small firms in the US that don't have our software advantages to keep their jobs profitable.