Annual arts festival that will show case local & national artist (paintings, photo, craft, music, dance, theater, etc.) This will be an outdoor festival (tents, displays) as well as local arts organizations (symphony, theater, museums).
The audience will be the local & regional residence of Charlotte, NC who want to buy art and experience artist/musical productions. Audience demographics will a mix of male / female, millennial, baby boomers, middle to upper income.