Logo for an education platform focused on soft skills.

To create the design you see, I’ve tried to come up with keywords that would resonate with the services they provide. The keywords that heavily inspired me were “BRAIN” and “ON-DEMAND”.

The BRAIN represents two core ideas: "EDUCATION" and "SOFT SKILLS". I associated it with learning and also works very well to suggest the type of courses the platform is going to teach.

The ON-DEMAND part is inside the brain icon and is represented by the play button. The negative space suggests an angled whiteboard that also alludes to the EDUCATION but works as a screen as well.

As final thoughts, the icon is not a chat balloon. It is a brain. Very geometric and simplistically represented, my intention was to make it almost abstract!