We are a salon. We are boutique and artistic (in the middle of a sea of stuffy spas) providing a different and unique experience. Our target audience is age 25-55 professionals who are willing to pay for a luxury service and experience. We are in the business of offering unique client experiences and appointment upgrades. We accept all clients and offer an inviting and judgment free atmosphere. The aesthetic of our salon is clean black/white and will have large art installments that give a subtle and tasteful nod to Harry Potter and Hogwarts. We are located in the suburbs of Chicago but are aiming for a clean urban feel. Our main competition are other “high end” salon and spas offering a traditional and expected salon atmosphere.