We are a new online casino launching in the UK in 2018 on mobile and desktops:
monkeycasino
Target audience is 25-65 male and female (50/50). UK, CA, NZ casino games players primarily, but also targeting Germany and Sweden as secondary markets.
Important- the logo should not appeal to children (no cartoons etc) as it needs to be approved by the Advertising Standards Authority in the UK

I only make a monkey as iconic, where monkeys look with fancy and hat styles, like the casino players with high brackets.