Client: Raid
Project: Shoebox Design
Industry: Footwear
Target Audience: "Focused towards a 16-30 age female that are social, want the hottest trends with a glamorous, sexy & sophisticated style. Our designs of footwear would appeal to the corporate/office worker as well as the glam party girl on a night out and all followers of fashion."
Design Needs:
"Design needs to be original and eye-catching and would stand out from other products on a retail shelf."
Design Proposal:
Marble texture - a very popular "aesthetic" amongst the target audience ie. young adults and bloggers thus making the design "instagrammable" when posted with the footwear. Elegant packaging that elevates the shopping experience.
Logo - bolder with more character and impact. It suggests femininity with a stroke of "badass". Also effectively contrasts the pastel accents and squiggly lines that adds "fun" to the design!
Also makes a trendy storage box!