Client: James Altucher
Project: Book Cover
Industry: Business & Consulting
Target Audience: "Everyone and anyone interested in wealth creation, peak-performance, self-improvement, growth & learning or business and entrepreneurship ages 18 - 85."
Design Needs:
"Something contemporary, adventurous, constructive, lucrative, clever, and vibrant! This is not your average "business" book cover. It's meant to be eye-catching, dramatic, revealing, and a bit odd."
Design Proposal:
A colourful, pastel cover so that will stand out from the other usual dark and serious business book covers on the shelves. The use of the human head illustration suggests the austerity of the subject (business and consulting) but is complemented with the 'open' brain and hundred dollar bill aeroplanes to depict a playful approach. I designed this cover to be quirky, thought-provoking and enticing to both older and younger readers interested in money-making.