The idea behind this logo was to create something unexpected and atypical. As postproduction requires imaginative storytelling, I wanted to create a scene indicative of such. This industry also demands close and effective teamwork. A unique element of BaeschFX, however, is that teamwork will take place through Cloud services. The flying submarine not only speaks to the imaginative characteristic but to the necessity of close teamwork as well, specifically teamwork in the digital cloud.

The orange is a warm, energetic, and vibrant color, which is further pushed out by the circular shape behind it. The clouds cut into the shape as negative space and are subtle enough to complete the overall visual aesthetic.

The client was an excellent source of feedback resulting in the final logo here.