This design started out as a logo-type with minimal symbol incorporation. The text is a custom creation where I created it to have a slight slant considering the word "KICKSTART". The arrows that from the K's are to further illustrate movement along with the subtly widening gaps between the slanted lines. I gave the text bold outlines and small highlights to help it pop a bit more. The racer mascot was created to have a look of readiness and confidence. Although it tends toward the more masculine side, I created it to be gender neutral and without a specific skin color given the diversity of the community it should be representing. I also placed the mascot on the left side of the text to add further balance to the overall logo.