Mimi‘s aims to eventually provide a platform of different products and experiences that enable one to more consciously enjoy the little things in life and thus benefit from an improved quality of life .
I am very fond of natural colours, especially grey, taupe shades. Although the majority of customers are women, the design should also be attractive to men. The logo should be easily adaptable to be used on different packaging (e.g. glass jar vs. brown paper bag) as well as online.