Had opportunity to work with Natalie on refreshing and updating her old logo to match her future plan and establish desired brand direction.
The main idea was to make design more client centric and we based on this using two shapes, rounded rectangles, intertwining and interacting with each other forming wavy, soft ring evoking approachability and friendliness in communication with clients creating perfect piece of jewelry matching their aesthetics and desires. Considering circle geometry, symbolism and characteristics it was good choice to show your desire to be more client-centric. In addition to outer ring we revised NB monogram which Natalie already used and gave it more clearer form with subtle details which dont affect legibility on smaller sizes as well. Further we designed this unique custom made semi serif typography which gives really luxury and premium feel.
Really wonderful cooperation with this client and glad that she liked end results as I really did.