Automana is an application and service that facilitates and acts as social currency and capital by providing the necessary tools and service to the user to market/promote, as well as endear themselves to their fellow peers, friends, family or any other person of interest.
We wanted to depict style that is more internet company & social network like, more fun but not too fun, sophisticated or intelligent looking.
When it comes to the underline as well as trajectory and emphasis, we wanted to incorporate the idea of how social networks work. Individuals and groups must have autonomy for themselves. While having horizontal ties between each other. So idea is to have the line start out in individual fragments, eventually coming closer together with each subsequent fragment till they become a solid line, or they finally link or come together. In addition to logotype we created separate symbol featuring iconic A letter envisioned in a fragmented circle made out of logotype underline.