As this is artificial intelligence software company, and their name is abstract word (they have nothing to do with silk or tide and those concepts were not desirable) I decided to create symbol/logo device out of abstract and tech looking letter S done within a hexagonal shape which is one of shapes mostly associated with bees and their cooperative hardworking nature, which was good underline aspect for this logo. Client loved this approach from start and soon we ended it refining it to perfection.