Turnstyle is digital publishing platform which converts print-ready PDFs to responsive HTML, has many CMS-like features, a custom tracking dashboard, and more. it is used by associations, B2B and consumer publications, and learning institutions. We settled on this clever monogram that depict transformation with clever integration of line orientation to create letter T. Client loved this concept from the start even thought it was absolutely outside of the brief and their idea of power button use. It has great branding potential with that angled lines and their direction changes that can be used to further reinforce brand image we were trying to establish. All in all great cooperation and cant wait to see it in action.