Subtle hemp leaf integrated within typography made this logo a winner. We explored many directions but after couple of rounds I came up with this design which was off the brief and I did it on my own as I felt it was better direction than what we had in the first place. Luckily client fell in love with it and with couple of revisions we made it perfect. We further worked on business cards and brand guide to establish identity manual for this company that hopefully will become recognized worldwide in this area of business.