Aside from the keen eye for detail and sense of quality, i.bramasta showed the ability to build an understanding of a company and its values, which allows for a strong, well founded concept, taking into account not only the established design and color theories from the logo industry, but also the industry the company acts within. It's easy to spot the passion and dedication when the amount of research and iterations far outruns the competition. I believe this is what separates the good from the great.

Let it be known, I recommend i.bramasta whole-heartedly, especially if you're looking for lengthy detailed discussions.