This logo was for a customer loyalty card scheme, to be used on loyalty cards, store marketing, and email communications. In my design process I kept this in mind not to be overly detailed but just enough to convey a clean and useful design. I used the A's to display fish. By putting the water in the inside I was able to display as though the fish were inside of it. Keeping my design simple and clean it will be able to be used for not only a customer loyalty card scheme but many other applications.