Fluid Studies explores the possibility of beer. We produce all styles, from historically inspired ales to boundary pushing lagers for the craft beer marketplace. We chronicle beer throughout time and space and brew beers from all of mankind for people to learn, appreciate and enjoy.
Target Audience
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There are three target customer groups Fluid Studies is interested in: The craft beer experienced beer drinker, traditional lager drinkers, and those in between. At the moment, specialty beers in Switzerland account for 13.3% of the total beer market, a number which is higher than the US. Similar to the US however, pilsner and lager beers dominate the market with 86.7% of all beers sold. To meet this demand, Fluid Studies will produce a range of modern beer styles to match consumer needs with hop forward flavorful beers, all the while producing historic, wild ales for the craft beer consumer.