RoWING is a bit of a play with name (Ro for Romana) and the idea that language is like a river (speak fluently, etc.). Thus, the image was born that task as a translator is to navigate through the river of language to get safely to the other shore. Furthermore at the customer always had a thing for dichotomies and on its travels got a tattoo with a swallow (stands for travelling as well as coming back home).