I had an exciting opportunity to work with the Australian men's personal care brand, Brutal Truth.
Brutal Truth was born from the vision with a strong focus on men’s health, both physical and mental, and taking away the stigma of bringing it to the fore.
Here is a version with a combination of smooth and loud design layout as Brutal Truth is a combination of such qualities.
Colors represent the balance of physical and mental health.
RED is for physical health as it refers to The Root Chakra. Located at the base of the spine, the pelvic floor. The root chakra is responsible for your sense of safety and security on this earthly journey.
ORANGE is for mental health as it refers to the Sacral Chakra. Located in the lower abdomen and pelvic area. This chakra governs the experience for our lives through feelings and sensations.
This is my point of view for the Brutal Truth.
Thank you for selecting me as 1 of 10 winners !