This logo was created with the intention of playing with the concept of Bitcoin and also having it represent honey ( food, sustainability, money). The key focus is on the "B/Bitcoin", secondly is the "Beehive" (Facebook group for people to learn more about Bitcoin) and lastly "The". It is important for the focus to be on the main message, product, and/or service of the company, not the joint/support words like "a", "the", & "and" for example. The main color is yellow, which relates to bees, beehives, and honey.