My heart was really in it when i was working on the contest. The company donates a portion of the proceeds to charities that help shelter/rescue dogs. Being a dog lover, and having rescued many myself, helped drive me to create the perfect logo for this company. I wanted the logo to something sweet, elegant, feminine, and clean. I spent a good amount of time trying to perfect the silhouette of the dog. he had to be a very good boy, but also excited and well loved. Most importantly i wanted it to give the feeling of home.