"Tiny Survival" sells innovative everyday carry (EDC) emergency, disaster, last ditch survival gear (many items the footprint of a credit card) that fit in a wallet, or pocket. So, for this logo, I used military font and "S"-shaped card (for "survival"). The bigger variant of the logo incorporates far more items that you can find in the Tiny Survival card< such as a fishing hook or mini saw. At the background, you can also see an emergency cross.