My idea is to create a simple and cool branding for Festival Cooler, I want viewer to feel the function (cooler) of the box, and also the music festival look and feel when saw the box.
I using 2 type of sound wave as pattern, and present it on top of box cap, it represent music in different type; I also using 2 blue color on box cap (dark blue and light blue), each of them represent night (dark blue) and day (light blue).
The idea is: no matter days and nights or neither what kind of music style, Festival Cooler will be your smartest choose.
I also add a slogan: "Unbox the rhythm", to make it more memorable and young.
Extra: I try to add some city view and dancing figure to emphasize the concept which is "A cooler for festival", and the graphic try to convey that the city also fell with the rhythm!