○ We are originally a Swiss bread licensing company, meaning we sell ingredients and the recipe to make our Swiss bread to different bakers worldwide.
○ The name of our bread is Pain Paillasse ("Pain" means bread in French, and "Paillasse" in French refers to the resting place for bakers while they waited for the bread to rise in the old times).
○ Pain Paillasse was established 30 years ago in Geneva, Switzerland. We could include "Depuis 1993" (Est. since 1993 in french) as a baseline of the logo.
○ Pain Paillasse is a twisted bread and it is a signature look that is very important for us.
○ Today, we are opening the first bakery entirely dedicated to the Pain Paillasse, with most products being a declination of the Pain Paillasse item.