Logo design for e-commerce brand that sells household products.
The goal was to create a brand logo that conveys quality and innovation.
I made a logo mark a visual representation of the brand's name. It consists of Roman number 5 - V to stand for Fifth and a roof to represent Loft. I wanted to avoid cleaning tools or any tools in the logo to keep logo sophisticated.
I went with dark blue and gold combination which work well with the brand message. Blue - clean, healthy, friendly, calming; Gold - sophisticated and wealthy.
Due to being simple, logo mark can work as a Favicon or placed on any surface.