This was intended to be a simple watermark on photos. I wanted to create a design that would work well with the type of photography the client did and I wanted it to be simple enough that it wouldn't distract anyone viewing the photograph. He indicated that he wanted it to be modern, so the font reflects this through its simple and clean lines. The Futura font is bold and the outline of the box is also bold to highlight the edgy motorsport, off-roading, desert driving type of photos the client took. Essentially, it's bold and rugged. I also added the star as the "A" as an extra touch since it's part of the photographer's nickname. This works in lighter gray colors and works well when it's more opaque.