I wanted to design an iconic logo, something that represented EHE in a conceptual and minimalistic way. So I create a monogram that integrates de letters E, H and E, and I added one more detail: The arrow pointing to top, to make a reference to "Higher".

I wanted to mantain the logo minimalistic, classic and modern at the same time. So I choosed this dark magenta color, almost like a red, to keep it fresh and contemporary.