Logo for a company delivering chocolate dipped strawberries with different types of swirls and toppings. In working on this design, I tried to focus on obtaining a bold image, with a modulated, expressive outline and powerful, appealing, eye-catching colors. I tried to follow closely the indications given by the client, while imbuing the design with a profoundly personal character; to this end, I tried to focus on some details, while at the same time keeping a simple, clear overall feel. The font used here is elegant, with a hint of playfulness, with a flowing line and clear and easy to read. I also tried to put the two elements composing this design – image and text – in an organic relationship, making them communicate to each other and forming a single imagistic unit.