wanted this design to be fun and cool, smart and humorous, an image that would be appealing to a broad range of people and that would mirror the activity of the brand (comedy). The name OWNAGE is here represented as an object through the appearance of perspective, therefore as an active part of the composition and suggests visually something like a playground for the characters inspired by the mascot, also creating the impression of space and alluding to the essentially playful character of prank calls. I tried to keep the mascot’s facial expression and general characteristics in order for it to be recognizable, while stylizing it in a way I could obtain a more detailed and expressive rendition of it. I used a bright and powerful color palette, yet with subtle tones, in harmonized combinations.