I decided to design a greeting card that would invoke a particular atmosphere by just hinting at it through texture, color and text and so I created an overall realistic jumper texture in which to embed the rest of the design. The decorative borders accentuate the texture and the idea of a real jumper, highlight the central element – the text – and create an opened composition through the illusion of the whole continuating outside the borders of the greeting card. I chose, as a central element, a witty text with a pun, that makes the card autoreferential – besides the most obvious meaning, it could refer to the jumper or to the greeting card itself.