Objective: To design a logo which
will focused on surgical, technical, different services aspects.
Rational: This logo represents all the cafeterias in different point of views. First of all it is a geometric design as it was demanded. Then these are organized aesthetically. Here the negative space symbolizes PLUS (+) sign which is related to medical perspectives. The blue color is for knowledge, calm, trust, honesty, reliable. As it is for special purposes, so it fulfills the demand. When anybody look at the emblem, their perspectives will turn in a different way. I gives them aesthetics, beautiful, rational etc. Although, it may seems simple it is memorable. The rectangles appears as technical things.
It will identified as such a brand. It may also be in black & white color if needed. The typography is not a traditional... it shows a different look. It can catch the eyes of a looker. After all, the logo is fulfill of all needs. It will be successful in real world.