This label was created for an all natural handmade soy wax candle with a rose quartz crystal hidden inside at the bottom. This product is mainly targeted at females between 18-40. They like crystals, moons, simple designs and all natural ingredients. The idea behind the design was to be minimal, natural and have a calming effect. The label is a reflection of the diy and handmade ethic, hence the hand drawn illustration of a crystal that sparkles and the font that resembles hand lettering.