BRIEF:
Jean Claude Van Amsterdam sells men's beauty products in subscription boxes. For every sale, Jean Claude Van Amsterdam donates to men's mental health organizations. The target market is:
- men
- men who have suffered from mental health challenges
- men aged 16-45
CHALLENGE:
Interested in combination logos. Key themes in Jean Claude Van Amsterdam:
- men
- mental health
- youthful, FUN, humorous
- Like the idea of 2 cherries as an icon, maybe pixelated to give a feeling of nostalgia and 8-bit video games. Also, they show it is a men's brand (balls haha).
- The brand name must be clear and fun.
SOLUTIONS:
Featuring two cherries in 8-bit style, where the texture of the cherry is customized to resemble the brain as a representation of mental health. In the sense of humor, this cherry's texture also resembles a men's brand (balls) :D