They sell South Asian-inspired clothing.
Right now clients are targeting South Asian American women that are attending occasions, usually South Asian weddings. Their users tend to be in their 20s and 30s, usually first-generation South Asian Americans.
The client wanted an E-Commerce store that is attractive, modern, and youthful.
The accent was on big images and not a cluttered design that is up to the market.
The colors are on a brand and the overall feel is Asian oriented.