The design features a wine bottle with a ring at the top, cleverly resembling an offer tag. This visual metaphor is intentional, as it highlights the unique selling proposition of the website limited time wine offers that ‘drop’ and sell out quickly.

The deep red color was chosen to evoke the richness of fine wine and create a sense of urgency, similar to traditional sale tags. This not only aligns with the brand but also reinforces the idea of exclusive offers.