We are a company engaged in the production of gelato, cakes, and pastries. We develop new products on the market and market them through two of our confectionery concepts. One of them is Chocolate Freddo who sells gelato and gelato cakes and the other sells cakes and pastries. The logo should satisfy both concepts.

The idea is to create a brand. The logo should contain the logo trademark and font. Just add Freddo to one and dolce to the other. The logo should be such that it can be used independently. Like the font of the logo itself.

We are not looking for a classic association to ice cream or cakes, we strive for a unique branded design. We need deeper meaning.
Games with negative space are interesting, but before that, I want an idea that is not graphic.

I love Italian design, their sense of font choice. Their unique, artistic approach but also commercially acceptable.