Oh Hello Marshmallow is an artisanal marshmallows and s'mores shop.

To evoke a feeling of handmade gourmet goodness, I opted for a fun and chic hand-drawn style logo. It looks a bit messy yet also clean at the same time. This should give emphasis to the marshmallows' [and other products'] artisanal nature, rugged and natural on the outside but made with the best ingredients by the best hands.

The square "marshmallow" shape of the logo is drawn using pen and paper, and then digitized to give it an authentic hand-drawn feel.