Wheat Marketing Center is a non-profit organization that provides training and research on end product quality in support of the marketing of US wheat.

Inspired by the Broadway Bridge in Portland, where the company is located, the logo contains a stylized geometric version of the bridge in various shades of red. A skyline is incorporated into the design to give the logo an informal square shape and also to pay homage to the old logo.

The wordmark is designed to be distinct enough to use separately, with a couple of wheat stalks to make it easier to recognize at a single glance.