FJORDA We produce casual outdoor products, especially backpacks
The products look good, but are functional for trips and travel.
It brought a new proposal, exploring a unique and modern typography, was developed especially for the new identity of FJORDA, as I can see in the construction I followed.
From it was created a symbol that is present in the source, the symbol is formed by the letter F + J, the letter F was drawn in backpack format with the upper leg of the F forming the handle, while the letter J forms the rest of the backpack that in the format of a person using.
The source was studied, detailed and well executed, to bring this unique and modern, timeless recognition that can be incorporated in several occasions, giving total originality to the new identity of FJORDA.
The color was in search of the nature, of the earth, of the mountains, of the life.