The french red wine produced in the region of Haut-Médoc needed a trendy label to be sold in London and New York. The product should attract younger red wine drinkers and make them want to pick this wine over more traditional looking french wines.
Bold stripes with a typography resembling movie posters are the basics for the graphic design of this wine label. The dark red color and the golden types describe a late summer day in the south of France. The overall impression is functional and leaves enough space for detailed informations.