Powerful branding for IT startup in agile software development and CRM domain

Out of almost 500 submissions, we ended up choosing Masiv for our logo design because we simply loved the uniqueness and cleverness of her idea, how elegantly she managed to integrate the O and F initials of our brand name, and a face profile to convey the human connection, all into the same simple shape.

We also loved that her idea relied only on the shape, giving us the maximum flexibility to use the logo in different colors, different backgrounds, etc. We liked that the logo was powerful enough as just a shape, leaving coloring and other visual treatments as bonuses.

Masiv was also one of the most active designers in the final round, responding really well to our feedback and coming up with a dozen different variations on her own initiative.

Review by benjaminu8
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