I'm an avid bike touring/bikepacking cyclist here in Texas, so I appreciate a good campground. Especially having one in a small town is a big win for someone who travels by bike (and you know big cities here are far and few between!).
I went with a graphic yet rugged look for this, mixing classic hunting orange with black and white. I have a safari tent at night amongst the rocky and tree topped terrain of Texas. The font is called Lumberjack but it has been outlined in the final logo.
I imagine this screenprinted on the back of a t-shirt, as a sticker, painted big on the campground check-in offices, and as a wooden sign when you come into the campground.