CLIENT DESCRIPTION :
Product name:
One Manuka Honey
Description of the product:
Here is the thinking behind the name ONE. The word one can be used in a a lot of marketing spins. Our honey stand alone, ONE. It is the number one honey in the market. One flower, Manuka. It is the only real honey in the market. We are the ONE source for the best honey in the world.
The word ONE is as minimalist as you can get. It stand for pure. One ingredient. One location in the world you can build and harvest it.
Also the word honey has ONE in it. hONEy. You only need ONE honey.
You can see where we can go with this. A lot of plays either name ONE Honey.
Description of the product target audience:
High end, Health conscious people that want the best quality products
male and female higher income earners