Frenzi
Casper, 2023

Logo, Packaging

Introducing the Frenzi brand! The founders of Frenzi passionately advocate for the widespread use of olive oil on every dish. They firmly believe that the exceptional quality of extra virgin olive oil not only offers health benefits but also delivers an unparalleled flavor that deserves to be savored generously.

In the course of this project, we not only conceptualized and crafted the Frenzi wordmark but also brought to fruition the innovative concept of packaging olive oil in cans for convenient refills into their signature bottles. This project felt like a small challenge for me, requiring the discovery of a bold, masculine design voice that seamlessly blended minimalism and contemporary aesthetics.