Project: Packaging Line Redesign.
Year: 2022
Mushrooms themselves have been used for thousands of years for both their medicinal and general health benefits. It's 100% vegan, filling, and tasty! There are 4 delicious flavors of mushroom jerky, with 4 unique flavor mascots - Ori, Pepa, Chacha, and Teri.
"I have loved snacking my whole life, especially anything with the label “junk food”. However as I’ve gotten older I felt immediate impacts of eating the entire family-size bag of hot Cheetos and also the immediate guilt that follows". - says Gina, the founder of mushrooms.
The snack market is huge and continues to grow, so it was necessary to create a bright, fun, and creative packaging design to make it stand out from the crowd of jerky snacks.