Brand: Wally's
Project: Logo & Packaging Design
Year: 2021
Wally's produces high-quality and unique flavors of Vegan Ice Cream in Montreal. This brand is a tasty, healthy, plant-based alternative to usual ice cream!
We tried to create something really cool along with a retro-inspired character concept. As a starter point, we developed an ice cream guy character logo, "Wally", which is also becoming the main image of the packaging design.
On the packaging design, we thought about how to make it more interesting - what if "Wally" will be interacting with all of the main flavor ingredients? So, we played this idea with falling, riding, flying, juggling and I think these gave a unique touch to each flavor, staying in the one general design at the same time.