Project: Logo & Brand ID Elements(Business Card, Letterhead, Resume Template)
Year: 2021

Kasita is an amazing 3D Artist and freelancer. She was working in Marketing for many years before deciding to completely turn her life around and work in Art instead. She loves creating imagery that tells a story, that ties in traditional arts and crafts or a handmade approach in a digital space that can be very modern, techy, and devoid of that human touch.

During this project, we carefully tried to make the design fun, playful, and "handcrafted" to reflect Kasita's personality and work while keeping the design clean and easy to use in digital space. For the logo design, we played with a creative wordmark incorporating the Wacom pen idea, and additionally, we developed a hand illustration holding the Wacom pen as a brand icon. The branding's random colorful shapes are inspired by the wordmark design, where the pen is drawing the "i" dot shape in the wordmark.