YOUCOOK - we sell over 15 million premium ready meals a year already! Now they want to approach the fresh ready to eat salad market which serves as a full meal! A mix of a classic salad and special and authentic ingredients. An above-average amount of vegetables gives the salads the extra kick of freshness.
Their customer is someone who wants to have a fast, delicious salad for the lunch break or after work. Someone who loves the oriental, asian and italian cuisine. Someone who wants a fast meal but prefers a salad over a ready to eat meal.